Underage DrinKing Prevention

What: Prevent youth and young adults, ages 12-24 from underage and binge drinking. 

How: Primary prevention strategies focus on providing information to the community about the risks and dangers of alcohol by youth building skills, changing policies and practices that provide protective environments to allow youth to make healthy and positive choices. 

3 ways for parents to talk to youth about Underage and Binge Drinking:

Parent Alert: Alcopops

Some of these drinks contain almost as much alcohol in one container as 4 or 5 beers. These alcoholic beverages appeal to young drinkers because they are very sweet and cheap to purchase. They are marketed to youth and are sold most often at convenience stores. 

It is estimated that in 2011 - more than 5,500 ER visits were because of alcopops and children as young as 13 were injured. Reports from first-time young or underage drinkers said that they vomited or blacked out after drinking less than 1 container of the products. 

Why: Alcohol is the most widely available drug to youth. It is also one of the first drugs to be used at a young age. Alcohol use damages the developing brain, and intoxication can lead to accidents or overdose. Young people deserve the best chance at a healthy, substance-free life. Waiting until at least 21 is the best way to achieve that. 

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