According to Tennessee law, it is illegal to sell and distribute cigarettes, including e-cigarettes, to anyone under the age of 18. This law also includes a prohibition of other individuals purchasing those products for someone under 18. However, e-cigarette companies have been found to promote these products to youth through:
- Sponsorship of activities, free samples, and creating flavors that appear to be particularly appealing to youth.
- E-cigarettes are available for purchase in stores and online by children and teenagers.
- Surveyed e-cigarette manufacturers have significantly increased marketing expenditures.
- Many surveyed e-cigarette companies air television and radio advertisements, often with celebrity spokespeople, including during events and programs with youth viewership.
- Surveyed e-cigarette companies extensively utilize social media and product websites to promote their products.
- E-cigarette product warning labels lack uniformity and may confuse or mislead consumers.
- Most surveyed e-cigarette companies support some form of regulation.