News Updates

Marketing to Youth    

Youth Exposure to Alcohol Product Advertising on Local Radio in 75 U.S. Markets, 2009
Center on Alcohol Marketing
September 13, 2011
Teens are also being exposed to alcohol advertising online. [Article]

Radio Alcohol Ads Still Reaching Youth

September 22, 2011"Almost one out of 11 alcohol radio ads in 75 markets across the nation in 2009 failed to comply with the industry’s voluntary standard for the placement of advertising...In 2009, youth ages 12-20 were more likely per capita than adults to hear 32 percent of alcohol advertising placements."

More information on Marketing at Center for Alcohol Marketing and Youth.


Report to Congress on the Prevention and Reduction of Underage Drinking
May 2011

Substance Abuse and Mental Health Services Administration

September 25, 2012

"Brief counseling from primary care doctors reduces "risky" drinking, defined as having more than four drinks a day for men, three for women, a federal task force says.

About one in three Americans misuse alcohol, the panel says, with the vast majority falling in the "risky" category.

The U.S. Preventive Services Task Force says the available evidence shows that patients who had multiple counseling sessions lasting 10 to 15 minutes were 12 percent more likely to quit binge drinking a year later and 11 percent more likely to stay within recommended alcohol limits."

March 17, 2011

Researchers at the University of California-San Diego found that brain scans show heavy drinking—20 drinks or more a month—in youth can create changes in the frontal cortex, the hippocampus and white matter, leading to decreased cognitive function, executive function, memory, attention and spatial skills, which can, inevitably, lead to bad planning, decision-making and impulse control.

Like NIAAA, CADCA and its coalitions are against underage drinking of any kind. Teens who drink alcohol are at extra risk of being involved in vehicle crashes, homicides, suicides and accidents of all kinds, as well as unplanned sex, unplanned pregnancies and sexually transmitted diseases. If you need to know more ....

Teen Problem Drinking Not a Phase, Study Shows
February 23, 2011

Researchers assessed the drinking problems of 597 Finnish twins at age 18 by giving them the Rutgers Alcohol Problem Index (RAPI), a self-administered questionnaire. They followed up with in-person interviews when the twins reached age 25.

They found that 52 percent of the study participants showed problem drinking at 18 based on their RAPI scores. Those scores held at age 25, when nearly half of the participants were assessed as dependent on alcohol (46.2 percent) or met criteria for alcohol abuse (1.5 percent). [More...]

Young Alcohol Users Often Get Alcohol from Home or Family

A SAMHSA news release of February 17, 2011 announced findings from a new study by the Substance Abuse and Mental Health Services Administration (SAMHSA), which revealed that 5.9 percent of adolescents aged 12 to 14 drank alcohol in the past month and that the vast majority of them (93.4 percent) received their alcohol for free the last time they drank. About 317,000 (44.8 percent) 12 to 14 year olds who drank in the past month received their alcohol for free from their family or at home. This includes 15.7 percent (or an estimated 111,000) who were provided alcohol for free by their parents or guardians. 

A copy of the report is accessible at:

Strapped States Look To Alcohol For Shot Of Cash
Feb 2, 2011

To address budget shortfalls, some states are starting to talk about alcohol sales on Sunday. Some retailers are against it [More...]

Tennessee Coalition Partners with Law Enforcement to Ask Retailers to Save Lives
Letters signed by their police chief Robert Terry asked merchants who sell alcohol, both at stores and at bars, to refrain from selling alcohol to anyone younger than 21. They enclosed a copy of the law that prohibits alcohol sales to minors. They even offered to train employees on responsible beverage sales and service and suggested signage verbiage. [more...]

Parenting Style Plays Key Role In Teen Drinking

CADCA Resources and Research
[more resources...]
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